Deciding to hire an association management company (AMC) is a critically important step for your association. The process of researching companies can be pretty hectic and confusing, so it is important to know what to ask when speaking to these companies. We have outlined the most important questions to ask an AMC that will give you a significant overview of the AMC and how they would work with your association.
1. EXPERIENCE
Just like you would ask for details of prior experience from a job candidate, it is crucial to inquire about an AMC’s experience managing associations. Key questions, like how long they have been in business, are great because they usually lead to a history of the company. It is always interesting to learn how a company was founded and how they have grown since then.
The next part of this question is how can their experience help your association? If your association is struggling to gain members and the AMC has experience successfully growing membership, then the AMC may be a great fit for you. The AMC will have procedures and systems established and in place to ensure that client associations are constantly increasing their memberships.
2. EXPERTISE
What industries do they represent? An organization that represents associations in the same or similar industry as your association is always a plus.
Do they have expertise in certain services that would make them stand out from other AMCs? Are they able to provide examples of previous works? Finding an AMC that is an expert in something your association is really struggling with, is great because they know what works and have the resources to make it work for your association.
3. REFERRALS
Requesting referrals from current clients of the AMC can be an extremely effective way to judge if the AMC is a good fit for your association. The AMC should be more than happy to share with you contact information for key members in the associations they work with. Be sure to have a list of questions ready that you would like to ask that person. Below are a few sample questions to ask when speaking to one of the referrals:
- How long have you been a client of the AMC?
- What services does the AMC provide to your association?
- How has your experience been working with the AMC and its staff members?
- What was the condition of your association prior to partnering with the AMC?
- How has the AMC helped your association?
- What goals did you have when you first partnered with the AMC and have those goals been met?
- Is there anything you wish the AMC could do better?
4. IMPLEMENTATION
How will the AMC implement the transition process of your association to their company? This transition can be a bit chaotic, as there are many moving parts to your association. Does the AMC have an implementation team that will work with you to ensure that all data, documents, and information is transferred over?
5. STAFF
Who will be your key contact person in the AMC office? What other staff members will be working on your account? Will those staff members attend meetings/events? It is important to know who you will be working with and who will be handling each aspect of your association.
A question that always comes to mind for business owners and managers is what happens if my contact person leaves the company? The great thing about AMCs is that you don’t really have to worry about this. The AMC is constantly creating procedures that it will ensure your association is always properly attended to. With a professional AMC, the transition to a new employee should be a seamless and effortless process for you. The other side to this is what if your association implements a new program, event, etc., and, therefore, needs more staff. Just like an AMC can seamlessly transition a new employee into a position, they can also allocate the resources of a highly trained person to take care of the new program.
6. STRATEGY
How does the AMC go about developing a strategy for a new association? Is the board of directors involved in this process? You certainly do not want to be in the dark when it comes to the future of your association, so its good to be sure that the AMC is open to collaboration and won’t strategize blindly without any feedback from association members.
7. OUTSOURCED SERVICES
Many times, AMCs outsource certain services to companies with which they have partnered with. These could be outside website providers, accountants, public relations or marketing agencies, copywriters, etc. Based on the services you would need from the AMC, they should be able to provide you with information on which, if any, of those services will be done by an outside company.
Also, a large benefit of using an AMC is that they have a network of providers that they use for their clients. These can include venues, speakers, entertainment, etc. This is a great advantage to have when putting together an event. Instead of doing hours and hours of research, the AMC has a short list of speakers they have used in the past and can recommend to your association.
8. SUCCESS
It may seem cliché, but finding out what an AMC considers to be a success shows a lot about how they feel about their clients. This could be the deciding factor to choosing an AMC for your association.